Mª BEATRIZ ARAÚJO
PRODUCT DESIGNER & PRODUCT MANAGER
Where concept becomes strategy, and strategy becomes product
Based in Lisbon,
Portugal
Available all around
Worldwide
Product Design, Complex Systems, Product Thinking + AI
Skills & tools
From problem framing to build and handoff
My tech stack
Figma
Framer
Webflow
Rive
Blender
Trello
ChatGPT
Claude
Product thinking
Complex systems
UX research
Interaction & UI design
Design systems
AI in products
Metrics & experimentation
A little about me,
from fine arts to product
My work history

Product Designer
AppX Digital
Aug 2025 - present
UX/UI Designer
Plus972
Jul 2025 - Sep 2026
Graphic Designer
Dois Corvos
2023 - 2024
Show all
Fine Arts taught me to question the thinking behind a project — its concept, intent and purpose. My Master’s in Communication Design taught me to turn that thinking into strategy, grounded in context, objectives and people.
Product Design brings both together. I work across the product, connecting problem framing, product direction and experience — always looking beyond the interface to understand the decisions behind it.
I’m now deepening this focus through Product Strategy. This year, I’m pursuing a specialisation to strengthen my understanding of product, business and decision -making, while continuing to grow as a Product Designer.







