Mª BEATRIZ ARAÚJO

PRODUCT DESIGNER & PRODUCT MANAGER

Where concept becomes strategy, and strategy becomes product

Based in Lisbon,
Portugal

Available all around
Worldwide

Product Design, Complex Systems, Product Thinking + AI

Skills & tools
From problem framing to build and handoff

My tech stack

Figma

Framer

Webflow

Rive

Blender

Trello

ChatGPT

Claude

Product thinking

Complex systems

UX research

Interaction & UI design

Design systems

AI in products

Metrics & experimentation

A little about me,
from fine arts to product

Maria Beatriz Araújo

Maria Beatriz Araújo

Maria Beatriz Araújo

Product Designer

My work history

Product Designer

AppX Digital

Aug 2025 - present

UX/UI Designer

Plus972

Jul 2025 - Sep 2026

Graphic Designer

Dois Corvos

2023 - 2024

Show all

Fine Arts taught me to question the thinking behind a project — its concept, intent and purpose. My Master’s in Communication Design taught me to turn that thinking into strategy, grounded in context, objectives and people.

Product Design brings both together. I work across the product, connecting problem framing, product direction and experience — always looking beyond the interface to understand the decisions behind it.

I’m now deepening this focus through Product Strategy. This year, I’m pursuing a specialisation to strengthen my understanding of product, business and decision -making, while continuing to grow as a Product Designer.